All SYSTEMS go at our restoration of iconic 1930s HQ building
General Projects is an award-winning creative real estate investor, developer and operator. We are proud to have completed over 2 million square feet of modern, mixed-use, metropolitan hubs. Soulful places for people to create, to work, to play and to stay.
By retaining the original facades and leaving the concrete structure exposed internally, we will honour the building’s history and architecture.
Through our re-use of the existing structure, 9,500 tonnes of carbon emissions will be saved, compared to a demolish and rebuild approach.
A two storey extension will be added on top of the original structure – providing light-filled office space with views over London and access to a landscaped wraparound terrace.
Designed with health and wellbeing in mind, we’ve put a focus on enhancing biodiversity and urban greening.
The new reception has been designed to become a vibrant public space, providing exciting amenities to both neighbours and building users.
Fusing user experience with beautiful architecture, cutting edge technology with nature; and with a resolute focus on user wellbeing, Systems will redefine how the world’s most innovative businesses work in London while making a positive contribution to users, local neighbours and wider society.
With design-led, contemporary workspaces and a boutique style health and wellness offering, we will create a new exciting hub for this characterful neighbourhood.