CUSP
General Projects is an award-winning creative real estate investor, developer and operator. We are proud to have completed over 2 million square feet of modern, mixed-use, metropolitan hubs. Soulful places for people to create, to work, to play and to stay.
Affordable spaces for London's creatives
A strategic Joint Venture platform with British Airways Pension Fund and Blackrock to design, deliver and operate vibrant neighbourhood hubs that support the creative fabric of London.
Spanning workspaces, makerspaces, film studios, f&b and leisure, the vehicle is committed to curating inspirational spaces at sustainable prices, always with a focus on promoting and programming meaningful social initiatives.
PLATFORMS