Systems
General Projects is an award-winning creative real estate investor, developer and operator. We are proud to have completed over 2 million square feet of modern, mixed-use, metropolitan hubs. Soulful places for people to create, to work, to play and to stay.
Transformation of tradition
All SYSTEMS go.
A rare 1930s building in West London with an imposing facade, our proposal for Brook Green will celebrate a building of unique and undeniable character.
By retaining the original facades and leaving the concrete structure exposed internally, we will honour the building’s history and architecture.
With design-led, contemporary workspaces and a boutique style health and wellness offering, we will create a new exciting hub for this characterful neighbourhood.
By retaining the original facades and leaving the concrete structure exposed internally, we will honour the building’s history and architecture.
With design-led, contemporary workspaces and a boutique style health and wellness offering, we will create a new exciting hub for this characterful neighbourhood.
Location
Brook Green
Architect
BGY
SIZE
120,000 sq ft
GDV
£147 million
JV PARTNER
neo capital
Links
Reinventing
reinvention
A two storey extension will be added on top of the original structure – providing light-filled office space with views over London and access to a landscaped wraparound terrace.
Designed with health and wellbeing in mind, we’ve put a focus on enhancing biodiversity and urban greening; with a three storey rear extension that will provide greenspace and landscaped green roofs to every floor.
The new reception has been designed to become a vibrant public space, providing exciting amenities to both neighbours and building users.
Fusing user experience with beautiful architecture, cutting edge technology with nature; and with a resolute focus on user wellbeing, 43 Brook Green will redefine how the world’s most innovative businesses work in London.
