The William
General Projects is an award-winning creative real estate investor, developer and operator. We are proud to have completed over 2 million square feet of modern, mixed-use, metropolitan hubs. Soulful places for people to create, to work, to play and to stay.
Naturally extraordinary
A blueprint for sustainable urban developments
The William presented an opportunity to completely re-imagine a post-war building into a truly future-facing, mixed-use concept that will transform the future of the Central London high street.
Named after William Whiteley, the founder of Whiteleys – Britain’s first ever department store, with its flagship across the street now reimagined as a residential, retail and hotel destination as part of the £3bn Queensway regeneration project.
Named after William Whiteley, the founder of Whiteleys – Britain’s first ever department store, with its flagship across the street now reimagined as a residential, retail and hotel destination as part of the £3bn Queensway regeneration project.
Location
Bayswater
Architect
Foster+Partners
Size
300,000 sq ft
GDV
£300 million
JV Partner
MARK
A Welcome
Experience
Working with world-renowned architect Foster + Partners, The William will deliver six floors of Grade A office space spanning 90,000 sq. ft. alongside 21,000 sq. ft. of shops and 32 new homes, 11 of which will be affordable.
Built entirely out of cross-laminated timber, The William is progressive in design and innovative in construction – becoming one of London’s largest timber developments, standing at 150,000 sq ft.Everything at The William has been designed with sustainability, wellbeing and user experience at the forefront.
Reshaping the conventional to create experiences that enrich, inspire and sustain, now and in the future.
